Ok, so, the awards are really just a stupid popularity contest, and i don’t think anyone is disputing that. But, honestly, the best content does not lie within the most popular blogs. Without naming any names (and believe me, that’s not easy for me to do), many of the most recognized blogs are complete and utter tripe with no engaging writing or humor or anything that makes for a fun read. Will these people be nominated? Sure! Will they win? According to Matt, their popularity statistically ensures their win even if nominated against less popular and more deserving opponents.

The way to make this all interesting is to not vote for those insanely omnipresent popular weblogs. I call it my Nader Theory of Weblogs: some of the big names are a clear choice for some of their eligible categories, but for some of them (best blog of the year, best blogger.com blog) you know they’ll get nominated by someone else, so you can afford to pencil in your alternate favourites. So, i implore you, Go!, wreak havoc on the voting process!