Communications blog Church of the Customer highlights the five ways Lady Gaga inspires fan loyalty, and they are spot-on.
No matter your sentiment on her music, Gaga’s outreach to fans has been nearly flawless from day one. Note that none of the five points involve buying or selling anything. What makes Gaga’s brand so powerful is she gives away a package of inclusiveness and mythology (not so dissimilar from Tori Amos’s strong success in the 90’s).
You’ve somehow been spared my intense Gaga addiction for the majority of the past year. Suffice to say, I am fully subscribed to her.
This reminded me of a bit I read a while ago, about the relationship between her image and her music: http://agrammar.tumblr.com/post/397052742/can-i-tell-you-the-one-thing-that-gets-me-about-lady She’s brilliant, no doubt.
I can’t stand Lady Gaga. I think her music and image are much ado about nothing. However – as far as business/image/marketing go? Untouchable.
Mark – That link is a wonderful support to the Church post! Thank you.
Kari – Definitely. And, it’s from that angle that I really dig the image the most.