I’ll admit it: I haven’t the slightest idea who The Voice mentor Blake Shelton is. I’ve never before seen his name or heard his voice, despite him being around for a decade.
Considering that my voracious taste in music runs wider than a typical Top 40 listener, I think Blake had a major handicap when it comes to team-picking on The Voice. Most contestants who aren’t country singers probably didn’t know who he was. Note that he only won over one non-country singer who had multiple choices.
Blake’s strategy was to go all-in for someone that moved him from note one, or to come in as a late speculator on people other judges had already turned for. I don’t know if it was an effective strategy – combined with his low name recognition he lost on a couple of people that he would have worked well with.
The resulting octet of singers is the weakest starting lineup, but Blake still has a chance. Why? As a country artist, he comes from a different background than his colleagues. I think he was acting less like a fan or a speculator, and more like an old-school A&R guy. He wants voices he can mold and improve, not sure singers who need a little tweaking.
I might not have picked his team, but I won’t be surprised if he finds success with some unlikely suspects.
How does Team Blake rank?
Team Blake
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- Patrick Johnson – “Live Like You’re Dying”
I don’t know if I would have picked him blindly – certainly not as early as Adam and Cee Lo did! But, once they were in I would have gone for it too. Patrick did nothing wrong other than never really shift registers, and that’s the fault of a boring song. He’s got a fine, resonant baritone voice and he’s an incredibly handsome dude. If he makes it through to the voting rounds he’s gonna clean up on genre, good looks, and reliability. In his place, I would have picked Cee Lo’s genuine enthusiasm over Blake’s “mumble mumble country.”
. - Dia Frampton – “Bubbly”
Dia proved that The Voice can be subtle instead of screaming. I honestly loved her restrained take on “Bubbly.” It was a strong choice thanks to its distinctive melodic jumps. I would have went in on it around when Cee Lo did – at the delicate, high “yeah” before the second chorus. I don’t forsee people voting for her, though. Blake must cultivate a monster competitor in this laid back storybook author for her to survive in the competition.(Remember how the show said some singers were “invited”? Guess what? Dia fronted a pretty solid pop/rock band signed to Warner Bros. with her sister. The Eisley-esque band, Meg & Dia, released Here, Here and Here on the label and were dropped last year. Maybe they should have thought up a better name? They self-released a new LP, Cocoon, just a month ago. So much for her being too shy.)
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- Patrick Johnson – “Live Like You’re Dying”