This is my last week working at Independence Blue Cross – also known as IBX. I have been an IBX associate since March of 2003.
It still doesn’t seem real to see those words written down – not just because they represent the end of a ten-year chapter of my life, but because during that decade the name of my employer has never appeared here on CK (aside from perhaps an archived tweet or two).
No one ever told me not to mention IBX. I had blogged openly about all of my previous jobs and colleagues, and even blogged a bit about my introduction to corporate culture at IBX. I don’t think Google Alerts existed when I first interviewed, or if they did they were not very prevalent.
Yet, as I sat in the interview for my initial cooperative education experience in Provider Communications back in 2003 talking about how I was trying to triangulate my way to the perfect job for me, I must have decided that it was for the best to keep mum about it.
I never thought I would enjoy a corporate job, but my initial co-op position as a Communications Assistant proved that wrong. I loved working with the nuances of words and communicating the position of a brand. Read more…
In 2009 I was also finally in the position to be asking questions about IBX’s approach to Social Media – or, more accurately, in the position for my questions to be heard. Unfortunately, the answer at the time was, “We don’t have one.”
My Director, Shawn, had a different answer. He assembled a small team – including me and the now-infamous Britt – to define how IBX could best join the conversation in social media. Shawn boldly directed our work, helped us uncover best practices, and sold our strategy to everyone in our company up through the CEO so that we could establish a foothold in social media.
I am so proud that my initial questions and subsequent research helped grow us into a brand with a robust and consistent Social Media identity and responsive social-based customer service. It’s my dream come true.
In 2011 I was promoted to a position made just for me – Client Services Lead. With it came responsibility to help set the strategy for not just one campaign, but our entire brand. I took over communications our Sales division, which changed my focus to our biggest customers and most intricate problems. I also had the chance to pitch and implement our 2012-13 Social Media strategy, and to assist in undertaking a company-wide rebranding!
Deciding to leave Creative Services at IBX has been the most difficult decision of my life. There are as many projects waiting to be tackled here now as when I arrived in 2006. While I’m sad to leave them behind, I know they remain in highly capable hands.
As I say goodbye to IBX, I have so many people to thank for my continued development and success – colleagues and clients alike, past and present:
Betsy, Rob, Laura B, Ray, Sherm, Eric, Ed, Laura L., Alex, Cheri, Tammy, Tim, Caroline, Cindy McR, AnnaMaria, Margie & Mimi, Dan K, Evie, Ryan H, Dr. Brooks, Emily & Julie H, Charleen, and Patti G. & Donna M.;
Elib, Carol, John McC, Lisa McSmith, Maureen, Jamie, Lynda, Tet, Rossi, Karen F, Karla, Mike N, Karen L & Barb, Janice, Sheila P, Bob K, Dave H, Tyler, Rhasaan, Marie L, Marion & Karen CG, Denise HM, John & Jackie, Lytanja & Emerlinda, Rita, Kathy A, and Lorina;
Shawn, Christine, Kate, Leah, Sarafina, JulieAnne, Mandy, Jay, Dan McN, Matt P, Mark DC,Cindy C & Kimberly S, Mel, Trisha, Erin, Koleen, Susan, Melissa, Ashley, Mark, Ryan B, Stacey, Toni-Marie, Mary Eileen, Sonia, Shawnee, Britt, Nate, Sheila H, Joanne J, Ruth, Kathy I, and Stephen;
Mary Kate, Chris McD, Maggie & Anna, Josh, Jeremy, Counter, Christian, Gabby, Darlene, Markus, Sarah M, Mike F, Karen Br, Rebecca & D, Andrea F, Colin, Michael H, Carolyn F, Mary, Elissa, and Dave M;
Peggy, Jim, and Terri at the Philadelphia Department of Recreation; the team at Leadership Philadelphia; Tierney Communications, Brownstein Group, and Brian Communications; Richard, John, Roman, and the team at Netplus; and dozens of other people at IBX and in our partner organizations.
Every one of those people changed my life, and in the process we changed millions of lives in the communities we serve – helping people manage chronic conditions, covering kids without insurance, and inspiring people to take healthy steps for themselves.
It has been my honor and privilege to work alongside so many committed, creative professionals for the past decade. I might have the same career aspirations without them, but surely not the same career potential or trajectory, nor the same personal accountability. True to my word in that first interview, IBX really did help me triangulate to what I wanted from my career – and now I’m going after it!
The IBX building is an anchor of Philly’s unmistakable skyline, which means everyone in the city sees it almost every day. Sometimes after a long day or week of work, the last thing you want to see on the horizon is your office staring back at you, but I never really minded. Whenever I spotted it in the distance or drive by, I would just always say to myself, “there’s Big Blue,” and smile.
I love you, Big Blue.