Welcome to my review and power rankings of the sixth episode of Canada’s Drag Race Season 3 – Cosmetic Queens, a combination make-up and branding challenge.
Every season of Drag Race comes with some form of branding challenge, but it’s rare that queens are given a make-up maxi-challenge outside of making over someone else. While they have to dress themselves up for different roles in Rusicals and Snatch Game, I feel like there’s an unspoken rule that a queen’s beat is a queen’s beat. Outside of critiques aimed at improvement, the show isn’t looking to change that.
This challenge wasn’t looking to change how the queens do their make-up, but it came with some restrictions. Each queen chose a palette of six signature colors to craft a product, an accompanying face of make-up for a marketing photo, and a 20-second commercial to sell the product.
This is more relevant than ever with make-up products from drag queens turning into big business around the world. In America, Season 8’s Kim Chi recently expanded her make-up line into CVS stores around the country! Even for queens who aren’t going to start their own business, the ability to quickly assemble a pitch for a potential brand collab is an essential skill for all Drag Race graduates.
That yielded a wide range of results from the queens. Some of them were more focused on comedy than sales, while others were obsessed with creating a personal story. The queens who did the best in the challenge were uniformly the ones who didn’t do anything all that different with their make-up, but who also didn’t forget to sell the make-up.
(Also, I have to point out that co-host Traci Melchor had a sudden breakthrough in this episode! Typically, Traci sounds very scripted, to the point of being stilted. This week but she was an outstanding director who helped queens realize their vision. She gave so many good tips about how to position themselves, how to work the camera, and how to deliver lines. Her status as a veteran TV presenter really shone through. And, she was genuinely emotional during the runway segment. Let’s not forget: hosts and presenters are people, too! I think it’s exciting to see Traci level up in her Drag Race skills just as watching Brooke’s looseness as a host this season has been a real joy.)
The challenge gave us an unsurprising elimination, even if it was a queen who wasn’t at the bottom of my ranks last week, plus one meteoric rise of a queen gunning for a spot in the finals. Do we actually have our final three locked in? Perhaps…
If you want to watch Canada’s Drag Race Season 3 outside of Canada and the UK you can sign up for WowPresentsPlus to watch the many worldwide Drag Race franchises for $4.99 a month or $50 a year. (Note that if you’re in the US you will need to use a VPN to “visit” another country to see the US Franchise.)
Readers, start your engines! And, may the best Queen (of the North) win!
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