It’s another week of the Olympics of Drag Race! RuPaul’s Drag Race UK vs. The World Season 2 Episode 3 was “Drag Race World,” a tricky commercial challenge that paired personal branding with creating a marketable immerse experience. It was paired with a franchise-favorite “Ruveal Yourself” runway.
This was one of those “is the challenge bad or are the queens not getting it” weeks of Drag Race for me.
The assignment was to advertise an experiential VIP fan experience unique to the brand of each queen’s drag. Effectively, queens had to make commercials for themselves – and for what it would be like to meet them in person.
Some queens got the VIP experience part, and some queens got the brand part, but only a handful of queens were able to marry them in a way that made sense, was funny, and also was something sellable.
That lead one queen to ruveal more than just a runway look, but also a previously-secret talent she has kept under wraps through her entire Drag Race experience. It also gave us a fresh pair of winners, one surprisingly near-flop, and two very different senses of humor on the runway from a pair of UK queens. That lead to a number of shakeups in our power ranking compared to last week’s fairytale-themed “Happy Ending Ball” challenge.
(Want to watch RuPaul’s Drag Race UK vs. The World outside of the UK? For most of the world, it’s available with a Wow Presents Plus subscription as soon as the episode is done airing.)
Readers, start your engines. And, may the best international drag superstar win!