If you’re awake at midnight EST on the Monday-to-Tuesday divide you can catch the first ever live, streaming concert of my music – in support of an awesome, international charity drive called 12 for 12k.
I think I’ll call it at12for12for12k. Cool?
Founded by social media marketer Danny Brown, 12 for 12k throws down a bold challenge to social media users – can you use your social networks for good in concert with people all around the world to raise $12k for a new charity every month for a year?
This month’s charity is Unicef’s “Believe in Zero” – the belief that we can stop children from dying from preventable causes. And so far there is less than $1,200 pledged for the month.
It shouldn’t be that daunting. 1,200 people could do it for a reasonable $10 a month – three less trips to Starbucks. 12,000 people can do it with no issue – $1 a month, each! Easy pickings. If more than 10,000 Twitter users turned their icons green for Iran, surely just as many can muster $1 a month in donations to a good cause?
If you know me you know that projects like this are very close to my heart. I used Blogathon as a platform for my music to raise money and awareness for my favorite charities. I have cancelled Christmas in favor of giving charitable gifts. I volunteer with Lyndzapalooza – a musical non-profit dedicated to giving a voice to more of Philly’s independent artists. And starting tomorrow I am helping to plan a major non-profit project for this September.
12 for 12k is at once easier and harder than those projects. Easy, because it’s simple to support with a small donation. Hard, because it’s about making your giving a year-round trend – not just a once a year event.
I’ll be playing at midnight, and at the very least I will donate $1 for every song I play … and my songs are short, so that could get pretty expensive! In fact, I think I could play 12 songs in an hour… 12at12for12for12k!
If you’re awake at midnight – or even if you aren’t – will you do the same? Just ten of us donating $12 each is 1% of this month’s goal. We might not make it to $12k this month, but we can make giving a regular part of our lives, and save lives while doing it.
The power of social media compels you!
(PS: I promise at least Madonna & David Bowie covers, and almost can promise MJ as well. Dunno if the Lady Gaga is ready yet… you’d all have to donate a lot of money to hear that.)
