A pair of talks approaching relationships from two different sides – 1:1 and talent:many.
Principals of Effective Relationships – in Love and in Social Media – Andrea Syrtash, Author (@andreasyrtash)
Rules for relationships – in life and on Twitter.
#1 Worry less about impressing others, and more about others impressing you. Allow others to impress you by listening.
#2 You can’t have intimacy without vulnerability. Ask for help, admit you don’t know something. This how people can connect to you.
Talking about her experiences in the earthquake in Haiti – being inside of it without having a connection to the outside world. “There’s something really power and something really intimate about being honest and being a little raw, and it’s applicable online and off.”
#3 People want to be challenged, not changed.
#4 Don’t confuse immediate gratification with long term fulfillment. If you focus on superficial indicators of success, it doesn’t lead to long-term happiness.
“Stop complaining and start creating. Be the audience you want to attract.”
Andrea was an effective, measured speaker who took a pop culture topic and created meaningful content. I would have skipped this one, but I’m glad I didn’t.
Also, she is absolutely lovely.
Interacting with the Television Audience in Real Time – Moderator, Steve Garfield (@stevegarfield), with Gavin Purcell from Jimmy Fallon on NBC (@gavinpurcell) and Rick Borutta from CBS Backstage Live (@cbsborutta)
Showed video of Steve’s first vlog, Jimmy Fallon’s first vlog (and his ensuing conversation with Steve), and Rick’s show using uStream for live interaction with the audience.
Gavin talks about launching the Fallon video blog ahead of the show to help establish his rhythm and connect with the audience, but also continue that on the show once it launched.
Producers deal with “two-screen viewing” – that people are watching television along with something else, and experiencing a second layer of content. Also, finding ways for the talent to interact with the audience. Since Fallon pre-tapes, he will interact with his audience live as he watches it back.
Overlaying content onscreen along with the actual presentation is not the way it’s going, but (and now we’re getting into the questioner) does that exacerbate a digital divide?
This panel is a little unfocused – two speakers who are definitely using digital to engage the audience, but not sharing useful knowledge. Also, just because the audience is largely professional and engaged doesn’t mean no one will hijack during Q&A.
I skipped live-blogging StandUpToCancer and Race Relations – needed to breathe.