I could seriously maintain a blog just about Rolling Stone‘s declining credibility.

Despite occasional highlights, I usually have a hard time deciding on my least favorite element of each issue. Is the the bland new layout that completely eschews RS‘s quirky sense of design? Is it the complete lack of attention to cutting edge music or film, often in favor of a retrospective cover article that displaces a much better piece of writing? Is it the seemingly random array of irrelevant cover stars and the unimaginative photographs that document them?

Usually I go with “All of the Above,” but this issue was extra-special – RS’s annual Hot List (usually a summer issue, but I guess Guns & Roses was a more relevant cover topic at the time).

In general the Hot List was filled with boring stuff that I heard about three months ago, but one article especially made me laugh: Hot Scene – Philadelphia. (1MB JPG / 2MB PDF)

Riiiiight.

First of all, we’re certainly not the hottest scene in the country; I’d wager to say we’re not even in the top five. I could have maybe bought this designation if they focused on how World Cafe Live seems to have reinvigorated the city’s local concert scene over the past few years, but they seem to have chosen us based on the logic that our low rent allows musicians to craft their sound without having to hold down a day job.

Um, what? Maybe RS was mostly hanging out in the Great Northeast (thus the highlight of Johnny Brenda’s), but otherwise their low-rent thesis is pretty much an outright lie.

Also, though they ever-so-briefly mention AKA – a legitimate hot-pick – they prominently feature aphoto of The Last Drop coffee shop, which was already old and lame ten years ago when Gina stopped playing open mics there due to all of the creepy men that would flirt with her if she did a Neil Young cover.

Aside from the dozens of other shops they could have highlighted in Philadelphia proper, the obvious choice would seem to be Milkboy Coffee in Ardmore, which is as unavoidable at The Point was a few years ago, but with even more music.

In the 90s The Last Drop was full to the brim with pseudo-artistic posers and the trash (and high school students) who were desperately in love with them. As actual music fans we didn’t usually fit in.

Maybe that’s just the point; ten years later and that’s Rolling Stone’s target audience to a tee, isn’t it? I mean, we’re talking about a magazine with Kid Rock on its cover.