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You are here: Home / Personal / topics / thoughts / Yet another thing I have screamed in the middle of a Target.

Yet another thing I have screamed in the middle of a Target.

May 16, 2010 by krisis

“Oh, because I’m always looking for neon colored things to put in my vagina.”

Seriously, if I was a woman I don’t think I’d be cruising the feminine products aisle looking for a box of tampons that resembles a pack of highlighters. I get the packaging of a tampon being a fun color so it’s unobtrusive in your purse, but the actual applicator? Are we seriously selling this to young women?

Can anyone with a vagina offer some insight?

(Because all tampons are “Tampax” to me, I had to use the interwebs to figure out the brand I encountered, and I must say that the Kotex “How to Insert a Tampon” video is refreshingly frank and personal for something coming from a major brand.)

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Comments

  1. Karen says

    May 16, 2010 at 9:41 pm

    The color of the applicator doesn’t matter. It’s the comfort. As a woman who initially picked a particular tampon and stuck with it for years (I went to a more eco-friendly monthly solution), I’d imagine Kotex is trying to “hook them” early – I’m sure these appeal to teen girls.

  2. Jenn says

    May 17, 2010 at 2:26 pm

    well, you know… this is exactly what i’m looking for when it comes to feminine protection ;)

  3. Jessie says

    October 25, 2011 at 2:16 am

    I personally think their ads are really effective. I don’t know if maybe it is because I loved Lisa Frank as a kid, or maybe I hate white that much but this actually does NOT bother me. Perhaps the idea is to make them look like party favors rather than a sterilized hospital supply? That actually is surprisingly appealing to me as a marketing ploy. When you think about the taboos, the coddling, and the “shaming” that go into menstrual education these days this approach is not nearly as offensive to me as the commercials other brands air for the same product. This brand’s advertising debunks the typical “feminine product” commercial’s campaign showing women in white pants salsa dancing or trying to “defeat mother nature’s nasty curse”. I’d rather have a neon product advertised to me than a company that thinks blue liquid is a good representative of all bodily fluids.

Trackbacks

  1. Crushing Krisis › Happy Birthday To This says:
    August 26, 2010 at 3:15 pm

    […] best me. Connected to that, Britt and I continued our inexorable march towards local fame. I had an episode of Tourette’s in the tampon aisle of Target. I compared myself to a rabid wombat. I may have crashed our broadband connection with the amazing […]

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