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You are here: Home / Personal / off-topics / comm / branding / The Church of Gaga

The Church of Gaga

February 24, 2010 by krisis

Communications blog Church of the Customer highlights the five ways Lady Gaga inspires fan loyalty, and they are spot-on.

No matter your sentiment on her music, Gaga’s outreach to fans has been nearly flawless from day one. Note that none of the five points involve buying or selling anything. What makes Gaga’s brand so powerful is she gives away a package of inclusiveness and mythology (not so dissimilar from Tori Amos’s strong success in the 90’s).

You’ve somehow been spared my intense Gaga addiction for the majority of the past year. Suffice to say, I am fully subscribed to her.

Related posts:

  1. Track-by-Track: Lady Gaga’s Joanne – “Diamond Heart” (Track 01)
  2. Music Monday: “Perfect Illusion” – Lady Gaga
  3. Track-by-Track: Lady Gaga’s Joanne – “A-YO” (Track 03)
  4. Crushing On: Rad Bromance
  5. RuPaul’s Drag Race Power Rankings, S7E05 – “The DESPY Awards”
  6. RuPaul’s Drag Race Power Rankings, S7E02 – “Glamazonian Airways”
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Filed Under: branding, linkylove Tagged With: Lady Gaga

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Reader Interactions

Comments

  1. Mark says

    February 24, 2010 at 1:03 pm

    This reminded me of a bit I read a while ago, about the relationship between her image and her music: http://agrammar.tumblr.com/post/397052742/can-i-tell-you-the-one-thing-that-gets-me-about-lady She’s brilliant, no doubt.

  2. kari says

    February 25, 2010 at 1:45 pm

    I can’t stand Lady Gaga. I think her music and image are much ado about nothing. However – as far as business/image/marketing go? Untouchable.

  3. krisis says

    February 25, 2010 at 1:47 pm

    Mark – That link is a wonderful support to the Church post! Thank you.

    Kari – Definitely. And, it’s from that angle that I really dig the image the most.

Trackbacks

  1. Crushing Krisis › What I Tweeted, 2010-02-28 Edition says:
    February 28, 2010 at 11:20 pm

    […] No prob! However, the url w/"3" was a dupe & is gone. You just need https://crushingkrisis.com/2010/02/24/the-church-of-gaga/ in reply to PrestonInside […]

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