No matter your sentiment on her music, Gaga’s outreach to fans has been nearly flawless from day one. Note that none of the five points involve buying or selling anything. What makes Gaga’s brand so powerful is she gives away a package of inclusiveness and mythology (not so dissimilar from Tori Amos’s strong success in the 90’s).
You’ve somehow been spared my intense Gaga addiction for the majority of the past year. Suffice to say, I am fully subscribed to her.